About me

I’m a user researcher and strategist with over a decade of experience at the nexus of technology and social data. I built the user research practice at OkCupid, a Match Group brand, and have also led research at The New York Times and Figma.

I take a principled, rigorous approach to helping clients understand audiences, de-risk strategies and develop thoughtful products. I get excited about understanding socio-technical systems, inclusive design and working at the intersection of qual and quant data.

I have an M.Sc. in Internet Studies from the University of Oxford and I currently teach at Pratt’s School of Information. I’m based in Brooklyn and love riding my bike.

An advocate at heart

I started my career as a policy analyst at the Sunlight Foundation, a non-partisan NGO that leveraged data and technology to hold federal, state and local governments to account.

Through this work, I realized the powerful role humans have in shaping technological systems and have spent my professional career to date honing the skills to deeply understand the interplay of these different agents.

By partnering with teams to apply these skills, I believe we can build tools for a world we want to live in.